LinkedIn the best way of getting your professional business profile noticed by others. It is one of the largest business and employment orientated social networking platforms, and is the easiest way of connecting with both customers and employees. With over 450 million users worldwide, LinkedIn has become the most beneficial way to connect and interact with other professionals on a global scale, and serves as an online business card.
LinkedIn allows users to fill in information on previous job roles and responsibilities, add skill sets, connect with others and share content such as links and blog posts. LinkedIn connections can vary from colleagues and personal acquaintances to desired professional contacts. Used by both job seekers and employers, LinkedIn is the best way to show off your skills and assets, in a professional and organised manner, without the limitations that a CV may pose.
When creating your LinkedIn profile, it is important to make a professional impression on employers. Statistically, users are 7 times more likely to have their profiles viewed by employers if they have a profile photo. This not only adds to the credibility of a profile such as proving that such a person exists, but also helps employers put a face to a name.
Filling in as much information as possible is key when it comes to getting noticed and demonstrating your abilities. Adding your current location, job role and skill set to your profile will allow LinkedIn to tailor recommendations, such as similar jobs or professionals in your area, that you may wish to connect with. Additionally, your education history will help people to see not only your qualifications are, but how these have helped you to progress into your industry.
When it comes to building your profile, it’s important to keep in mind who it is you’re writing for, and what it is they might want to see. LinkedIn is the best way of explaining your previous job roles and how these experiences have helped you to develop within your career. Avoid writing your profile like a CV, the purpose of LinkedIn is to provide your contacts with details of your experiences, and how this could benefit their business. By using key words that are linked or associated with your ideal job role, others will be able to find your profile easily.
If you’re looking to leave your current job or change industry, ensure that your skill set and interests include what your ideal employer may be looking for in a candidate. It is important to show your ideal employer that you have considered the sort of job role you are looking for, and how you intend to acquire it.
As well as providing information on your previous employment and responsibilities, you need to show off your assets, and what you can do. Don’t be afraid to discuss how your skills have helped you to progress and why you think these skills are valuable. Businesses looking at LinkedIn profiles want to see not only your ambition, but your confidence, so use this as an opportunity to show why you would be an ideal candidate for them.
Once you’ve updated your profile, you can get searching for people, companies and businesses you want to connect with. LinkedIn automatically searches for profiles with similar skill sets, key words and job roles, tailoring suggested connections to you based on your profile. LinkedIn can also access information from your Facebook and email contacts in order to show the profiles of people you already know. Connecting with people from other industries with different skill sets is useful in helping to grow your network of connections. This in turn can help lead onto more connections which may be of more benefit to your career.
When sending a connect request, LinkedIn includes a note which can be edited to say why you want to connect with a person or business. This is a great opportunity to mention why you think you should be contacts such as briefly summarising how you feel can benefit them, or mentioning mutual contacts. Making a personal note not only shows that you’ve taken the time to show research your connection, but also ensures that they will look to your profile for more information.
Another great way to interact with multiple people on LinkedIn is to join groups of people with in a similar job role or to connect with customers. These groups help to form an online network of contacts, which can be useful in helping to connect you to the right businesses. In these groups you can add and share content about yourself or your business. This is a great way in showing others what you do, and also keeping them updated on what you’re up to.
Although communicating in the group is important in allowing others to understand you better, avoid selling your business or skills to other members. Groups should be used to show others how and why they may want to work with you in the future. Posting varied and interesting content within the group can help to boost your personal profile, and provides a great platform for sharing and communicating ideas. Posting content in the group can show others what you have in common, or skills that may be beneficial to their business.
I’m hosting an intensive training session in February 2017 on how to boost your business using LinkedIn. It’s just one of three courses you can attend in my brand new training series. Click the image to find out more and book soon as places are limited!