Case Study

RAF Museum Cosford

RAF Museum Cosford
14%
Increase in visitor numbers over the last 5 years
2000
Additional 2000 visitors in one week
58K
Over 58,000 total video views
125K
125,926 Total overall reach
Working with THW Marketing is an easy process! Teresa’s friendly approach, combined with efficiency and understanding has helped us grow our social media engagement and audiences.
Karen Crick, Marketing Manager, RAF Museum Cosford

The Objective

In the competitive market of family attractions, RAF museum Cosford wanted to ensure they maximised their visitor numbers for the upcoming half term.

Having used traditional forms of marketing they decided that as a test they would invest their modest budget into digital tools.

What we did…

  • We worked with 7video to produce an exciting and engaging video to showcase the museum and what it could offer for families who visit.
  • We put together a video distribution strategy.
  • Used Facebook/Twitter/Instagram to promote the video.
  • Produced a 3-week advertising strategy for Facebook and Instagram
  • Produced artwork for video thumb nails and social media posts
  • Maintained the adverts on going and tweaked things to maximized exposure.
  • Profiled their clients and developed an appropriate target audience
  • Provided regular reports on the success of the campaign.

What we achieved…

  • Increase in visitor numbers
  • 11% increase in page likes
  • 36% engagement increase
  • Collaborative work with 7video
  • Increase in website visitors
  • 98 Shares, 44 Comments, 459 Likes