Case Study

Rightmove

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1000
Webinar viewers
87%
of people said they found the webinar excellent
5
Videos produced for Rightmove roadshows
From Rightmoves perspective Teresa not only delivered excellent webinars but exceeded our expectations in terms of content and delivery and was an absolute pleasure to work with.
Laura Cooke, Webinar Co-ordinator, Rightmove

The Objective

The UK’s largest online real estate portal and property website. Rightmove has over 90% of all UK estate agents and has the largest stock of properties available to search in one location.

As an add on to their service they offer estate agents training on all aspects of the business to help improve sales and marketing. Rightmove were looking for a social media expert that could provide content and training for UK estate agents.

What we did…

  • I worked with the marketing team to develop a training strategy for UK estate agents
  • We started by focusing on content marketing, Facebook & Twitter
  • We created 5 videos on the importance of engaging content. These videos are being used on Rightmove roadshows across the UK
  • Developed bespoke webinar training on both Facebook & Twitter
  • We have an ongoing webinar program and are looking to introduce more subjects and platforms.

What they said

“The first 2 webinars were a beginners guides to Facebook and Twitter which Teresa presented live to a combined audience of nearly 1,000.  From Rightmoves perspective Teresa not only delivered excellent webinars but exceeded our expectations in terms of content and delivery, and was an absolute pleasure to work with.

However the real testimonial is both in the number of attendees (these social media webinars were record breaking in terms of numbers of agents attending) and feedback from agents, some examples of which you can read below. We thank Teresa for her hard work and look forward to working with her again in the future!” (Laura Cooke, Webinar
Co-ordinator, Rightmove)

Twitter feedback from agents:

‘’ Teresa made it all very easy to understand without making you feel like you had no idea!’’

‘’Teresa is a very good speaker and knows how to deliver the information in such a way that it doesn’t become boring.’’ 

Facebook Feedback from agents:

‘’ I have been using Facebook personally for years and a while as a business so didn’t think I would learn much from this – I was wrong! Very interesting and lots to implement on our page.’’

‘’ Thank you Teresa, great to have someone so knowledgeable about this topic. look forward to improving our page.’’

‘’ Teresa is very easy to listen to and top marks for presentation.’’

What we achieved…

  • Record sign ups & visitors
  • Bespoke webinar created for estate agents
  • Webinars audience of nearly 1,000 estate agents
  • 5 videos to use in Rightmove roadshows
  • Educating estate agents on how to use social media