When it comes to social media, getting a click through to your website can be REALLY hard work.
Although your likes and shares may be at an all time high, the ultimate goal of getting customers through to your website can seem almost impossible in a world of stories, retweets and hashtags.
But wait, what if I told you that there is a social media platform that could help you gain thousands of click throughs to your website each and every month?
Well, with Pinterest that’s EXACTLY what you can do. In fact, people have reported increasing their monthly views by as many as 100,000 JUST by using Pinterest.
Once you’ve posted your content on the social media platform, the best way to gain click throughs is to have it repinned to other boards, increasing their overall reach. In the beginning this can be difficult to do, so we thought we’d share our top tips to help you get your pins repinned.
Similarly to Google, the keywords you use on your profile and within your pins make it easier for you to be found using the Pinterest search bar. Making sure you optimise these to feature the words you want to appear for is a great way to have your content organically found, meaning no matter how many followers you have people can still find and share your pins.
One of the common misconceptions with Pinterest is that you need to pin as much as you possibly can, however one of the most effective strategies is to pin in small, consistent doses. This can be difficult to do if you’re not able to post content at the same time every day, but software like Tailwind allows you to schedule your pins to both your own boards as well as group boards.
When it comes to Pinterest the key to gaining repins and click throughs, is to create eye catching images that people will want to share. Longer images with good quality photos and a short text description are the most likely to succeed. If you’re struggling for design ideas, Canva have 100’s that you can adapt to fit your brand. It also helps to pin blog posts and engaging content, rather than only sharing links to your products or services.
Whilst the lifetime of a pin is infinite, it is estimated that in order for a pin to succeed it will need to be seen and repinned a considerable amount within the first 20-30 minutes. Although this isn’t definite, it’s a rough guideline for the success of a pin. Using analytics, maximise your time in the Pinterest spotlight by pinning your images when the greatest number of people will see them.
No matter what your niche is, there will be a group board you can join to help increase your overall growth. This means that a collective group of people can pin to the same board, combining the total reach of each pin. There are lots of different ways to join boards, including messaging board owners directly on Pinterest or joining Facebook groups for people looking for contributors.
Although the ultimate goal is to have your own content repinned, sharing other people’s content is a great way to encourage people to share yours. As long as it’s in line with your brand guidelines, sharing at least 1 piece of content that isn’t you own each day can go a long way.
So, what are you waiting for? Start optimising your pins now and gaining the repins you deserve. Don’t forget to let us know if any of the tips have worked for you too!