For a long time, one of the most important assets to a small business (or any business, for that matter) was a company blog that was regularly updated with shareable content. For many it was a great way to grow their audience, raise brand awareness and bring new customers to their site.
In a world where digital marketing is evolving every day, I wanted to look at whether or not blogging is still one of the best ways to grow or business, or has the main focus moved on to newer, shinier things?
More recently, there are so many more avenues you can explore as a small business in order to grow your business through content creation. From podcasting to YouTube, it’s hard to know what is actually best for you.
When it comes to digital marketing, blogging is not the only way you can grow your brand online. Let me walk you through a few of the options
YouTube – Starting a YouTube channel as a small business is the ideal way to create content your audience needs. Whether it’s video tutorials, brand Q&As or videos that show your creativity and what makes you stand out, YouTube is ideal for brands with a creative flair. Although it can often be seen as one of the most time consuming and costly marketing channels, YouTube can be incredibly beneficial for growth.
Podcasting – Podcasting has certainly become more and more popular over the last few years, with podcasts being created that cover everything from Marketing to Mindfulness in business. If you’re a keen listener you’ll know that podcasts are a great way to talk to your audience on a more personal, chatty level than you would in a blog post. People often prefer to listen to information rather than read it, so it give you the opportunity to reach those people – hitting an entirely new audience all together. By the way, if you haven’t heard my podcast you can listen here
Social Media – Whether or not you have a company blog, social media is a vital part of any small businesses online brand. Creating company profiles and building a valuable social media following can help, increase loyalty, build brand awareness and bring in new customers. Creating shareable content on social media can directly put your brand in front of a new audience.
Influencer Marketing – Another great way to reach new potential customers is to invest in influencer marketing. Reaching out to bloggers and influencers to feature your products in natural, unique advertisements is a great way to spread the word about your brand – without having to worry too much over the creative side – as influencers will do that for you! Although this can be a costly method, it can very valuable to your digital marketing strategy.
I bet you’re thinking ‘with such fantastic marketing tactics available, why should I really continue blogging?’ Well, let me tell you…
Blogging is one of the quickest and easiest ways to grow your brand online. Creating useful, easy to read, fun content that people WANT to share is the ideal way to get your brand name shared across the internet via social media. The more your brand is mentioned, the more people will begin to follow you and interact with you – eventually turning convert into paying customers.
From an SEO perspective, blogging is a great way to help boost your rankings in search engines – ultimately increasing the amount of new visitors to your site. With good quality, optimised content being posted on a regular basis, your site will begin to rise to the top of search results. Without this regular content, Google will consider your site to be old when it is crawled.
If you personally don’t have the time to keep up with a company blog, content writing is one of the most affordable things you can outsource when it comes to digital marketing.
Although there are a wide range of other things you could be doing, I think blogging is still a vital part of growing a business online. Rather than replacing it with podcasting, YouTube, social media or influencer marketing – it should instead be used alongside to help compliment your strategy.
When done correctly, blogging can still be a valuable asset to any small business.
Do you think blogging is dead? Let us know!